Project and Client Background:
Curb Appeal is a landscaping and hardscaping company serving the Quad Cities area. They weren’t just looking for any old website; they wanted something truly unique. They recently acquired a garden and feed store alongside their lawn maintenance and outdoor living space design services. To modernize their online presence and boost customer interactions, they turned to the Total Solutions Marketing team for help.
Scope of Work:
Curb Appeal entrusted the Total Solutions Marketing team with the task of handling everything from website design to crafting compelling copy. The team was responsible for making their online presence shine.
Research and Planning:
Before getting started, the Total Solutions Marketing team conducted research to understand what other landscaping companies were doing. They also delved into keyword research to ensure Curb Appeal appeared in all the right online searches. Collaborating with the Curb Appeal team, the Total Solutions Marketing team gained insights into their vision and objectives.
Design and Development Process:
The first step involved was creating a site map to ensure that all of Curb Appeal’s services were represented on the new website. Next, the team got to work on designing a visually appealing and user-friendly website. They also incorporated strategically chosen keywords into the website’s content to improve its search engine visibility. Once the design and content were finalized by the Curb Appeal team, the website was launched.