Website contact forms, info@ emails, and department extensions (I just got anxiety writing this)— it can be difficult to keep up with the multitude of options for people to get in touch with your organization. If you don’t have dedicated members of your team monitoring those channels, your “customer-focused” opportunities to get in touch can just become poor customer service. And on top of the variety of traditional ways to contact your business, your social media pages are now a common place for potential clients to reach out. With such an expansion of opportunities for communication, it is officially time for your customer service and marketing teams to become BFFs.
If you’re running a small business or nonprofit, these team members may have multiple priorities, or it might be just you. To keep on top of the constant requests, we have a few steps to create a smooth process to keep engaged with customers.
If tackling this project sounds like too much for you to handle, talk to the Total Solutions marketing department to see how we can help! We can manage some of your contact channels indefinitely or put together a really clear plan on how to stay on top of new notices.
Submitted by Maura Warner, Marketing Coordinator