Hey everyone! I’m Emily McGovern the Marketing Specialist at Total Solutions. I manage the Total Solutions blog which includes client spotlights, employee spotlights, and employee guest blogs. At our last team meeting, we spun the ‘Blog Wheel of Misfortune’ which picks the next few guest bloggers. This made it abundantly clear how scary the idea of writing a blog can be to some. So, I thought I would use my guest blog spot as a way to relieve the anxieties of my coworkers and anyone else who may be dreading writing a guest blog.
The importance of blog posts for businesses can not be understated. Blogs are essential for building loyalty and trust with current and potential customers. It helps you establish yourself as an expert in your field. Blogging also increases your brand’s visibility and awareness. Another reason blogging is so crucial is because it helps you understand your customer’s needs and allows you to provide them with a solution.
Blogging can also be influential in creating a positive company culture. By opening up your blog to individuals outside of the marketing department you are building an information-sharing culture and a culture where employees are valued and feel like their voice matters. You may now have a better understanding of the importance of blogging but are still unsure of how to write your own. Below are my top tips on how to make writing a guest blog as easy as possible.
Pick a topic
The first step to writing a guest blog is to pick your topic. This topic should be something you are both passionate and knowledgeable about. Don’t be afraid to do some searching for this topic. It doesn’t have to be the very first idea that pops into your head. Sometimes when you search for a topic you’ll find ideas you would’ve never come up with on your own. Picking a topic that you love and know a lot about this will make the process of writing the blog easier
Outline Blog
Don’t jump right into writing your blog post. Doing this can lead to run-on explanations or going completely off-topic. There also may be an overwhelming amount of information for your chosen topic. It’s important to narrow down the topic and organize it in a way that makes it easy for the reader to digest. You can choose to do sections, lists, tips, or any other way you think best displays your topic, but it must be organized.
Write Guest Blog
Now it’s time to write your guest blog. First, start off with an engaging introduction. Ensure that you are capturing the reader’s attention from the very beginning. Once your introduction is done you can follow and fill out the rest of your outline. Since you chose a topic you are passionate about this should make the writing process smooth and easy. Make sure your blog is clear and concise, and that you provide a clear conclusion or solutions to finish up the post.
And there you go! Now you have written a guest blog. Read through your post once or twice to find and fix any errors. Then ask a friend or a coworker to look it over. Then you’re done and can breathe easy the next time the ‘Blog Wheel of Misfortune’ is pulled up during a meeting.
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