torn paper with basic marketing terms


Dip one toe into the marketing pool and you are sure to be overwhelmed with options, information, and tons of hoops to jump through (we’re looking at you, Facebook). Here are some common marketing terms to help you navigate your way through that digital jungle.

Content Marketing

Creating relevant, consistent content to attract new leads and turn them into customers. This tactic is about adding value upfront by producing helpful and value-packed content.

Search Engine Optimization (SEO)

SEO is the process of improving your website to increase its visibility when people search for terms related to your business on search engines (like Google). Various SEO techniques can improve your website ranking on the search engine results page (SERP), including your load speed, targeting keywords, building backlinks, etc.

Point of Contact (POC)

Any point at which your company or a representative thereof connects with the community. This includes customer service representatives, social media posts viewed by the public, your website, and the employees who answer questions on Facebook Messenger. It’s all contact!

Boosted Post

In social media marketing, a boosted post is a post that you put money behind in order to increase the number of people who will see it. Usually boosting a post allows you to target specific demographics. This allows you to reach those who may be more likely to be interested in your services.


The number of times your ad or content is displayed on a screen. For example – the same user could be served your ad three times – that would count as three impressions.


The total number of individual people who have seen your ad. For example – if three users each see your ad three times then the reach would be 3 (three users!).

Engagement Rate

The number of interactions (reactions, shares, comments) that a social media post receives. This metric is so important, as a result, it will let you know how well your marketing is attracting the interest of the audience.

Call-to-Action (CTA)

A directive which invites the audience to perform a desired reaction. Examples might be ‘Call today!’, ‘Start your free trial’, or ‘click here to learn more’. CTAs can appear as a button, text, image, etc.

Still overwhelmed by the breadth of the marketing world? You don’t have to be! The Total Solutions Marketing Team can offer you as much or as little help as you need to keep your business on top

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